Event marketing is not one of the simplest tasks you have when it comes to event planning, however it is extremely important. With the right tools and strategies, you are guaranteed success. So, follow our steps to find out how this is possible.
Once you have put all of your goals and priorities in force, it is now time to show this off to the world and by this, we mean the world of social media.
Social media is one of the greatest platforms in the world when connecting to people, especially potential clients, stakeholders and investors. Email marketing is also a part of this process.
Email marketing is a great way of communicating with various types of audience all at once. Of course, various types of email styles will be needed for different markets, but it is a great way of sending an invite instantly. Read more information.
It is important to establish your email plan ahead of time, so you’ll have better chance of success in the long run.
Using hashtags on social media is a great way of combing all of your social media promotion in one place. Make sure nobody else is using this hashtag before starting.
Videos, pictures and texts are a great form of engaging visuals and helps to bring attention to the event. Try to get big social media names to help promote too as they’ll have a bigger audience. Find out about creative marketing.
Branded promotional products for affordable prices
Having pre-thought out branded merchandise is a great way of promoting your brand to potential clients. Choose a range of products, such as phone cases, bags, pens and mugs as a way of reaching those who are invited.
It is also an idea to give these out as free gifts during the event, so they’ll be able to recognise your brand name/logo wherever they go, making them more likely to use your company rather than one of your competitors. See how effective it is.
Uniforms for event staff
Having your event staff wear uniform will help guests to suss them out and flag them down when needed. Having a uniform can also create a unity between employees and shows that there is no hierarchy. Wearing a uniform for an event can really bring the team together.